v0.2: add skills/gr-competitor/SKILL.md
Browse files- skills/gr-competitor/SKILL.md +170 -0
skills/gr-competitor/SKILL.md
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| 1 |
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---
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| 2 |
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name: gr-competitor
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description: >
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竞品深度扫描。批量抓取对手落地页(title/h1/intro/pricing)、定价页、博客 top 10、
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变更历史(Wayback)。底层调 actionbook(并发 30 tab + 省 90% token)。
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当用户说"分析对手"、"看看竞品在做啥"、"找对标"、"扫一下 top 10"时调用。
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metadata:
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author: Iris / Gingiris
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version: "0.1.0"
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underlying: actionbook
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---
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# gr-competitor — 竞品扫描
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## 什么时候用
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- "帮我分析一下 10 个对手的落地页"
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- "看一下 XX 的定价模式"
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- "这 5 个竞品博客最近 30 天发了什么"
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- "对标一下产品的 features"
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---
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## 底层:actionbook
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这个 skill 是 **orchestrator** —— 真正干活的是 [actionbook](https://github.com/actionbook/actionbook)。
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它能:
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- **10x 快**(直接调一方 API,跳过 DOM 解析)
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- **省 90% token**(返回结构化数据而非 DOM 快照)
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- **30 tab 并发**(一次扫完 top 30)
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### 安装 actionbook(首次使用)
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```bash
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# macOS / Linux
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npm install -g @actionbookdev/cli
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# 或用 npx 临时跑
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npx @actionbookdev/cli browser start
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```
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Chrome 扩展:从 Chrome Web Store 搜 "Actionbook Extension" 或 https://actionbook.dev
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### 验证可用
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```bash
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actionbook --version # 应输出 0.x.x
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actionbook browser start # 启动 local browser server
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```
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---
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## 调用流程(4 步)
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### Step 1:search action manual
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对每个目标站点,先查 actionbook 是否已有 manual:
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```bash
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actionbook search "product hunt"
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actionbook search "crunchbase"
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```
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| 62 |
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有 manual → 跳 Step 3
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无 manual → Step 2
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### Step 2:fallback 到通用 extract
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```bash
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actionbook extract <url> \
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--fields "title,h1,intro,pricing_tier,cta_text" \
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--output json
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```
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actionbook 会:
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- 用通用 selector 探测
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- 产出 JSON + 可复跑的 Playwright 脚本
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### Step 3:并发扫描
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```bash
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# 30 个对手一起扫
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for url in "${urls[@]}"; do
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actionbook extract "$url" --fields "..." --session scan1 &
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done
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wait
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```
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### Step 4:合成报告
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Claude 把 30 个 JSON 合成:
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- Title / Tagline 矩阵
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- 定价分层对比
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- 共同 CTA 动词("get started" vs "book demo" vs "try free")
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- 差异点 → 我们可钻的空隙
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---
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## 常用 prompt 模板
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### 模板 1:产品落地页扫描
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```
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用 gr-competitor 扫这 10 个对手的落地页,产出一张表:
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- 对手名 | tagline | 主 CTA | pricing 起步价 | 主 hero 视觉特征(3 个关键词)
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对手:
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1. https://...
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2. ...
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输出:markdown 表格 + 3 条"我们可以差异化"的建议
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```
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### 模板 2:博客内容对比
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```
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用 gr-competitor 抓这 5 个对手博客 index 页的 title 列表(top 10 最新):
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- https://a.com/blog
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- https://b.com/blog
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...
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然后告诉我:
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1. 重叠主题(我们已写过)
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2. 他们写我们没写的(我们的选题机会)
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3. 他们写得不好的(我们可以超越的)
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```
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### 模板 3:定价页审计
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```
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用 gr-competitor 抓这 8 家 SaaS 定价页:
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- 分层数量
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- 最低价 / 企业价
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- Annual 折扣
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- Free tier 限制
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汇总成对比表,标出"市场中位数"和"我们的相对位置"
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```
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---
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## 级联推荐
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- 发现对手新打法 → `gr-blog-post` 写回应稿件
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- 发现对手定价漏洞 → `gr-b2b-growth` 重设我方定价
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- 发现对手被用户吐槽 → `gr-user-interview` 访谈吐槽用户验证
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- 扫描结果加入监控 → 建 scheduled task 每周重扫
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---
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## 反模式
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| 149 |
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- ❌ 不要一次扫 100+ 站(actionbook 并发上限,而且合成报告会糊)
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- ❌ 不要抓 FB/IG/LinkedIn(反爬强,违反 ToS)
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- ❌ 不要抓定价页截图替代数据(OCR 不准,直接拿 text)
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- ❌ 不要忘记 Wayback Machine(actionbook 可以 extract archive.org 的历史版本)
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---
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## 依赖
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| 157 |
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| Tool | 用途 | 必选 |
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|---|---|---|
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| actionbook CLI | 主引擎 | ✅ |
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| 161 |
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| Chrome / Brave | 本机浏览器(actionbook 复用 session) | ✅ |
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| 162 |
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| DATAFORSEO_B64 | 补充:用 SERP 找对手 | optional |
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---
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## 未来扩展(v0.3+)
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- `scripts/scan-serp.sh` —— 输入关键词,自动 SERP → top 10 → actionbook extract
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| 169 |
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- `scripts/pricing-diff.py` —— 定时追踪 8 家 SaaS 定价变化,diff 报告
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| 170 |
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- 对接 actionbook 官方社区,提交 gingiris 常用站点(PH、Reddit、Zenn)的 manual
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